Ship on merge, roll back on regret.
Build, release and rollback as one rehearsed path, with the deployment history and the health of what it released in the same view.
Product
Deploy
Built for
teams whose release process lives in one person's terminal history.
- 01 Build image cached layers · 3 of 5 41s
- 02 Run checks style · types · links 1m12s
- 03 Release health gate before cutover 18s
- 04 Rollback path rehearsed on every release ready
- Status
- In build
The problem we got tired of
Every rescue engagement we take begins with the same question: how do you deploy? The answer is too often a person rather than a pipeline. Deploy is that answer, written down and made repeatable.
4 subscriptions, or one.
Each of these is a tool teams buy separately, with its own alert rules and its own bill. That is the problem, not the feature list.
- CI scripts
- Deploy runbook
- Rollback notes
- Release chat thread
Deploy
Automation
One dashboard, one alert engine, one bill. 4 subscriptions become one, and the alerts finally agree with each other.
- Was
- 4
- Now
- 1
The parts that matter
Not a feature list. The handful of decisions that make it different from assembling the same capability out of four subscriptions.
A rollback you have already rehearsed
The path back is exercised on every release, so it is not discovered under pressure.
What it runs on
What comes after this
In the order we expect to ship it. Say if you need one sooner.
- 01 GitHub Actions and GitLab CI integration Planned
- 02 Health-gated progressive rollouts Planned
- 03 Scheduled rollback rehearsals Planned
What building this taught us to sell
Every capability below is one we practise on our own production before we bill anyone for it.
Fullstack SaaS
The whole product, not one layer of it.
Schema, API, interface, billing, onboarding, alerting and the on-call rota — the parts of a SaaS that only become visible once someone is paying for it....
Read moreInfrastructure & platform
The part that decides whether Friday deploys are frightening.
Docker, CI, deployment, backups, monitoring and a recovery path you have actually rehearsed. We host our own products on European infrastructure and operate them ourselves, so...
Read moreOther products
Monitoring
Detectly
Six monitoring tools in one, hosted entirely in the EU.
Uptime, API checks, recorded browser flows, visual regression, sitemap scanning and cron heartbeats — behind one dashboard, one alert engine and one on-call chain,...
- Homepage GET / · text contains "Add to cart" 182ms
- Checkout flow Recorded browser flow · 4 steps 8.4s
Deep links
Diver
Every deep link, tested where it actually opens.
Create, track and validate the deep links behind your app marketing — universal links, app links, store fallbacks and deferred attribution — checked on...
- app.example/checkout iOS 18 · Universal Link · opens app pass
- app.example/checkout Android 15 · App Link · opens app pass
Trust
Sentry
The watch that stands when nobody is looking.
Continuous assurance that the things which earn money still work: checkout completes, jobs run, webhooks arrive, data stays correct.
- Order reaches warehouse end to end · last 15m pass
- Webhooks delivered 1,204 of 1,204 pass
Tell us what is not working.
An hour on a call, no charge and no deck. We will tell you honestly whether this is work we are good at — and if it is not, who to talk to instead.
- Reply within
- One working day
- First call
- One hour, free
- Notice period
- One month, either way
- Based in
- Odense & Copenhagen